Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Why We Buy a Product

Why We Buy a Product

Q Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, "Why do I feel so strongly about this product?" You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P's of Marketing and Marketing Strategy concepts. Develop a 700- to 1,050-word response using the scenario above and answer the following questions: What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior) How do marketers strategically plan to market these products to me? Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product? How does this product get from the manufacturer to the place I can buy it? What promotional activities compel me to buy this product? What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P's of marketing? What social, environmental, and regulatory forces must this product's marketers overcome to get this product to the customer? Please include at least two references with source citations. Please follow APA guidelines. ?

View Related Questions

Solution Preview

The reason of choosing Oreo over other kinds of products is simple and that is its cream filling. The marketing campaigns and advertisements are so much appealing as well. Mainly the young generation and school going individuals are targeted consumers of Oreo (Saettler, 2016). As this product targets large demographics, therefore, it can be stated that Oreo is a popular product. On the other hand, the consumer characteristics of Oreo suggest a connected customer base and trust. Word-of-mouth strategy works perfect for Oreo. The buyer behaviour towards Oreo is awesome as most of the Americans prefer Oreo than any other cookie in the market only for the quality of the product.